![]() So it's used as an explanation for other people that they can then use as an explanation for themselves a state of being a state of the world. So every time you heard that you thought about him, another one, which obviously I don't really quite like, because it's not so positive, but “drain the swamp”, right. So four words, but his constituency took that phrase, that repeatable soundbite, and repeated it on social media in face-to-face conversations at work, it became an explanation, even that the media picked up. One was “make America great again”, right. ![]() So Donald Trump in his run had a couple things. But I think the repeatable sound bite is was so good, that it helped enable the presidency. And that by its very nature, allows it to spread, right? It's like a virus.Īnother one and just disregard the political affiliation here. Basically, when someone hears it, they can then take that and use it as an explanation for someone else that they can give to somebody else. ![]() That's a classic, right? It's the principle behind repeatable sound bite is this. So one of the best ones is “just do it” by Nike. But if people aren't talking about what you've got, then your NPS is probably a little low. As you all probably are aware, word of mouth is the most cost efficient and effective form of marketing for any business, any product, any service. ![]() And we've said it a lot when we've been advising other companies on how to make their messaging basically get relayed from one person to another. So I haven't ever heard this phrase quite put it like that before. And in this episode, we're going to talk about repeatable sound bites. All right, I want to talk to you about virality. ![]()
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